MAIN OBJECTIVES

Supervise Gulf Air’s pricing to ensure Gulf Air is both competitive and achieving the optimal revenue result for the company. Work with sales field pricing officers/analysts, revenue management pricing, inventory control, special prorate agreement, codeshare and fares distribution staff to set pricing, make structural fare adjustments and implement tactical changes in all distribution channels.

In conjunction with the Commercial Route Manager, define the structural and tactical pricing for journeys (Origin & Destinations) and support pricing staff to implement pricing policies. The role has a large commercial revenue influence as it supports providing Gulf Air access to a global network.

Measure pricing activity to ensure it is in line with expectations set for route performance and the market conditions to maximize the revenue.

MAIN DUTIES

1. Ensure that GF fares, conditions and fuel surcharges are always properly benchmarked against chosen competitors’ product, market share, schedule, etc.

2. Responsible for ensuring that all fares and conditions are in line with the route performance and market conditions to optimise yield, passengers and revenue.

3. Implement strategic and tactical pricing through all distribution channels (Public GDS, Private GDS, Web and Sanction fares).

4. Daily monitoring of key competitor fares changes including fare surcharges and ensuring timely reactive changes when required.

5. Recommend proactive price changes both up and down, when the routes/O&Ds/market performance requires them.

6. Attend regular pricing meetings with Regional Pricing Manager to agree strategic/tactical changes.

7. Daily utilisation of AirPrice to monitor/store/analyse pricing and price comparison tools to monitor competitive pricing

8. Monitor/update/action contract composer to analyse and approve outstation requests for fare changes, deal request and adhoc quotations.

9. Coordinate the filing of large volumes of fares through ATPCO with the fares filing team.

10. Determine the RBD (class) applicable for all pricing decisions based on predefined criteria.

11. Regular review/updating fare RBDs using the prevailing Fare Class Re-alignment tool/policies.

12. Analyze, organize, track utilization and recommend changes to all pricing/contracts.

13. Analyze and review fare restrictions in order to increase market segmentation, reduce no-show /cancellation rates and promote early payment/ issuance of tickets.

14. Use flown passenger/yield/revenue, forecasted load and market share reports to analyze and understand network, route and flight performance and to support recommendations and day-to-day decision-making.

15. Analyze potential special events for any required pricing action.

16. Ensure that all sanction and fare amendments/filings are completed to acceptable standards to facilitate Revenue Accounting processes.

17. Occasional User Acceptance Testing for new system updates.

EDUCATION & TRAINING

• Bachelor degree in Operations Research, Mathematics, Computer science, Statistics or equivalent.

• PC literate with a strong MS Office knowledge of Excel, Word and PowerPoint.

• Good standard of written/spoken English required.

• Strong analytical skills

EXPERIENCE

• A minimum of 5-7 years airline experience within a numerate/ analytical environment.

• Knowledge of Tariffs/Ticketing and understanding of airline pro-ration.

• Solid understanding of reservations booking process.

• Comprehension of the economics of supply and demand.

• Understanding of aviation sales processes and discounting options.